Education Cloaking and tracker in arbitrage. What are they for? (theory)

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In this block, we will talk about what automation services arbitrageurs use to bypass moderation when advertising prohibited goods on the Facebook platform and about the traffic accounting service (tracker), which helps track the statistics of advertising companies.

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Local solutions for blocked links
They say that 7 years ago there were no clearly defined rules and you could upload any referral link or offer without fear of bans from traffic sources. But times are changing: platforms are evolving, new laws are being passed, and rules are being established to limit advertising in various verticals. Currently, advertising of nutra and gambling is prohibited in almost all sources.

The training menu, broken down by day, can be found here - Training

Initially, they tried to deceive moderation using local solutions by uploading two folders to the hosting; one of them contained the white page and the other the black one. They separated users by IP and UserAgent, thus filtering out and transferring bots and moderators to a white page.

Over time, automation services appeared, which were called Cloaking.

Cloaking
In traffic arbitrage, cloaking is needed to bypass moderation on advertising platforms. The service allows you to hide prohibited and unwanted advertising materials from moderators and automatic filtering systems. This makes it possible to launch and run advertising campaigns that might otherwise be banned.

The essence of cloaking is arbitrage: moderators, Facebook bots, and people from another GEO — are taken to the White Page. The users we target are led to the Black Page.

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White page is used by arbitrageurs to bypass and deceive moderation. Such a site does not violate the rules of the Facebook advertising platform and can be advertised. For example: websites of fitness centers, some sporting goods stores, etc.

Black page is the target pre-landing page, the page to which the affiliate marketers transfer their potential leads.

If somehow a bot or FB moderator “breaks through” our cloaking and ends up on the Black page, our advertising campaign is instantly rejected, and the account is blocked in most cases.

In order for moderators and bots checking advertising campaigns to land exactly on the White Page, cloaking services are used.

CLOAK IT
This cloak service analyzes the type of site visitor and shows them different versions of the page. For example, if a moderator of an advertising platform visits the site, they will see a “white” page that complies with all the rules. The potential client will see a "black" version containing the advertising you want to promote, which may not be allowed on that platform.

From our side, would like to recommend one of our partners, one of the best cloud services for filtering traffic, CLOAK IT (get 40% discount with promo code FBKILLA).

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The advantage of this service is that you don’t need to waste time downloading software; all functionality is available through a browser. Just go to the website cloakit.pro.

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Cloak IT is a cloaking service that uses a database of bots and moderators and is updated every 1-2 days. At your request, you can activate various filters, such as VPN/Proxy, IPv6, and limiting the maximum number of clicks on an IP address.

Advanced service capabilities:
  • A variety of connection methods: White Label and Offer Page: connect as you wish.
  • Detailed statistics: export to CSV for data analysis and storage.
  • Integration with Keitaro: working with a tracker for comprehensive analysis.
  • Updated bot database: premium database with daily updates.
  • Integration via API: automation of the processes.
  • Instant processing of requests: saving your time.
  • Fast technical support: always ready to help.
  • Profitable affiliate program: reward for referrals.
  • A/B testing: optimization of advertising campaigns.
The service supports all popular traffic sources: Facebook, Google Ads, and TikTok.

A universal solution for webmasters and teams: scalability, ease of use, flexibility.

For members of our forum, there is a 40% discount on the cloaking service CLOAK IT with promo code FBKILLA.

In the practical part of the course, we will create a flow on a cloud traffic filtering service and cloak our link.

Statistics tracking
Success in arbitrage largely depends on the technology used to track advertising campaign statistics. Before the advent of modern tracking systems and analytical platforms, arbitrageurs used more primitive methods to evaluate efficiency:

Phone calls and coupons
One of the first ways to track ads involved using unique phone numbers or coupons. Advertisements contained special codes or telephone numbers that could be used to determine the source of the order.

Unique URLs and pages
Marketers began using unique URLs or creating special landing pages for each advertising campaign.

Server log files
At the beginning of the Internet era, tracking was done by analyzing server logs (log files). These files contained information about site visitors: IP addresses, timestamps of visits, pages requested, and much more.

Keitaro Tracker
With the development of technology and the advent of specialized tools for traffic arbitrage, tracking and analysis methods have become more advanced and accurate. One such tool is tracker Keitaro, which allows you to analyze each advertising campaign in detail and serves as hosting for the white page and the black page. Also, Keitaro includes a domain parking feature. Using promo code FBKILLA, you get a 25% discount on your first payment.

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Tracker provides webmasters with the opportunity to organize data on views, clicks, shows, and user behavior in real time.

Keitaro is equipped with powerful functionality that helps optimize advertising campaigns, identify the most effective traffic sources, and make decisions to increase conversions.

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In this block, we will look at the main features and benefits of using Keitaro in traffic arbitrage.
  • Display an HTML page, display errors, execute JS code, and load external content.
  • Split testing landing pages to optimize conversions.
  • Various types of redirects: 302 redirect, JS script, redirection by clicking on the “SUBMIT” button in the form, and iframe code.
  • A mechanism for creating your own redirection scripts and macros.
  • Possibility of parking domains and subdomains.
  • Identify and block bots to protect against unwanted traffic.
  • More than 30 filters for targeting landing pages.
  • Create multi-level reports for detailed analysis.
  • Built-in templates and instructions for working with more than 100 advertising networks.
  • Integration with affiliate networks to simplify your work.
  • Ability to create a multi-account with access rights for the team.
Generally, Keitaro is a tool that simplifies the process of managing and analyzing advertising campaigns. With features like split testing, advanced targeting filters, and bot protection, Keitaro helps webmasters improve conversions based on campaign analytics.

We looked at the main automation services that will help you save a significant amount of time. As you gain experience, you will test more and more bundles at the same time, and then you will need a tool like auto-fill. As part of our training, we will go over what you need to start your journey in the field of arbitration.

Let's move on to the next part, where we install the tracker on the server, prepare it for pouring, create a stream inside the affiliate program (we will receive a link to the offer), and connect the cloaking service CloackIT.

Let's move on to practice
I propose to move on to the practical part of the sixth day of training: [Day 6] Creating a stream, installing a tracker, and setting up a cloak
 

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