This strategy was designed to test creatives. In this example below, we will use the minimum budget per day that fits to run the strategy (but you can change the amount of the budget if you have more), thinking about it, it's the price of pizzas per day. Here it will be assembled as if it were on FACEBOOK ADS.
Step 01 - general structure
1 - 6 - 5 or 8
1 campaign
6 ad sets
5 or 8 ads per set (the average will be 30 to 40 ads)
Objective: Conversion
Event: Purchase
Time: 1 to 3 days of testing
The main objective of this campaign is to take advantage of collecting data for the funnel.
Step 2 - Campaign Structure
Test in ABO
Set-level budget, that is, set aside a budget to spend for each set.
Example: if you spend R$15.00 reais per set, 15x6= R$90.00 reais per day. (NOTE: it's just an example to show that, even with little money, you can test and if you use this structure, you can save a lot of money in tests).
Step 3 - structure of each set
The configuration of each separate set will serve to collect some audience data.
Remembering, work with set duplication!
Set 01-
Audience interest segmentation: IP= NEAR INTERESTS= Interests that are as close as possible to the product to be advertised.
Duplicate
Set 2-
Segmentation of audience interest: IM= MEDIUM INTEREST= Interests that are average in relation to the product, that is, the interest is neither close nor too far from the product being advertised.
NOTE: Exclude interests from set 01
Duplicate
Set 03-
Audience interest segmentation: ID= DISTANT INTEREST= Interests that are far from your product but have to do with the product's niche.
Note: Exclude interests from Conj. 02 and 01
Duplicate
Set 04-
Audience interest segmentation: AB= OPEN= 100% open
Note: Exclude the interests of the conj. 03, 02 and 01
Duplicate
Set 05-
Audience interest segmentation: AB= OPEN= 100% open
Duplicate
Set 06-
Audience interest segmentation: AB= OPEN= 100% open
In sets 01, 02 and 03, some audience ages can also be tested separately. It's not mandatory, but you can do it too.
Step 4 - Ad Structure
In ads, it is recommended to test IMAGES, but it is also not forbidden to test videos.
Test multiple images like vectorized, wikihow, real etc.
Test fonts for letters, colors, objects, etc.
Use 1 copy, 1 headline and 1 button. In this strategy or step, there is no need to test multiple copies yet, so the copy should be very attractive.
Step 01 - general structure
1 - 6 - 5 or 8
1 campaign
6 ad sets
5 or 8 ads per set (the average will be 30 to 40 ads)
Objective: Conversion
Event: Purchase
Time: 1 to 3 days of testing
The main objective of this campaign is to take advantage of collecting data for the funnel.
Step 2 - Campaign Structure
Test in ABO
Set-level budget, that is, set aside a budget to spend for each set.
Example: if you spend R$15.00 reais per set, 15x6= R$90.00 reais per day. (NOTE: it's just an example to show that, even with little money, you can test and if you use this structure, you can save a lot of money in tests).
Step 3 - structure of each set
The configuration of each separate set will serve to collect some audience data.
Remembering, work with set duplication!
Set 01-
Audience interest segmentation: IP= NEAR INTERESTS= Interests that are as close as possible to the product to be advertised.
Duplicate
Set 2-
Segmentation of audience interest: IM= MEDIUM INTEREST= Interests that are average in relation to the product, that is, the interest is neither close nor too far from the product being advertised.
NOTE: Exclude interests from set 01
Duplicate
Set 03-
Audience interest segmentation: ID= DISTANT INTEREST= Interests that are far from your product but have to do with the product's niche.
Note: Exclude interests from Conj. 02 and 01
Duplicate
Set 04-
Audience interest segmentation: AB= OPEN= 100% open
Note: Exclude the interests of the conj. 03, 02 and 01
Duplicate
Set 05-
Audience interest segmentation: AB= OPEN= 100% open
Duplicate
Set 06-
Audience interest segmentation: AB= OPEN= 100% open
In sets 01, 02 and 03, some audience ages can also be tested separately. It's not mandatory, but you can do it too.
Step 4 - Ad Structure
In ads, it is recommended to test IMAGES, but it is also not forbidden to test videos.
Test multiple images like vectorized, wikihow, real etc.
Test fonts for letters, colors, objects, etc.
Use 1 copy, 1 headline and 1 button. In this strategy or step, there is no need to test multiple copies yet, so the copy should be very attractive.
