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After we've gone through the basic aspects of arbitrage, you're already farming your next batch of accounts, you've figured out your advertising account, and you know what to do in case of a ban. We have one last training topic left: how to scale your first working bundle and increase the number of leads.
In general, there is a belief in arbitrage that beginners are lucky, and during the first launches of advertising campaigns, they quickly find a working bundle that generates a large number of leads. I hope this is exactly what happened for you!
Scaling an advertising campaign is the process of increasing the traffic volume to a working bundle in order to maximize the number of leads and, accordingly, increase your ROI.
There are 4 main scaling strategies at the core of arbitrage:
Budget increase
One of the most popular ways to scale a campaign is to increase your budget. In this case, you must select the ACB (Advantage Campaign Budget) strategy, and the algorithm must successfully learn, having completed at least 50 targeted actions (leads, sales). At the same time, you should pay attention if the message “Insufficient results” is displayed in the advertising account statistics; such a campaign is not suitable for scaling.
You need to increase the budget once a day by no more than 20%; if you exceed the percentage when increasing the budget, your campaign will constantly be spent on retraining since additional groups of audiences will be involved, which can negatively affect the maximum cost of the lead.
For example, our daily budget for the campaign is $20. The bundle is positive, and we are gradually increasing the daily budget by ~20%, up to $25. If the cost of the lead has not increased significantly, then the next day we will also increase the daily budget.
Restrictions: daily account spending limit.
Considering this knowledge, we must understand what the limit is and how to work with it.
Facebook daily account limit: what is it and how do I increase it?
Facebook's Daily Spending Limit is the amount you can spend on advertising in one day. This limit is set by Facebook and limits your daily spending on advertising campaigns. The limit may depend on your advertising budget, payment history, and account trust.
Why is the daily limit important?
To find out the current daily limit of your account, just install the extension fbacc.io.
Go to the address fbacc.io and drag the extension to the bookmark bar.
Afterwards, you can click on the added extension, and your account limit and active advertising campaigns will be displayed at the top. You can also create a BM using this extension.
How do I increase the daily limit?
After we have found out what the limits are and how they can be increased, we move on to the next strategy.
Increasing the number of advertising accounts
Sometimes you have an advertising budget and a working bundle but would like to have more coverage. In such cases, standard scaling methods become insufficient. First of all, this is due to the budget limit for each advertising account. In addition, it is impossible to allocate a large budget for each campaign due to the high cost of the results obtained.
In such circumstances, it makes more sense to divide the budget between several advertising accounts. This will allow you to launch advertising campaigns for the same audience and offer.
Some arbitrageurs use auto-fill when scaling using this method.
For example, we launch the same bundle from multiple accounts.
Narrowing the target
For proper scaling by narrowing the target, the account where the advertising is running must have at least 100 conversions. This will allow you to determine which creative has a higher CR, analyze the advertising campaign data, and highlight the cities, age, and approximate time of the main number of conversions.
Based on this data, you can launch the same creative with updated targeting settings. This will increase your CPM, but if done correctly, it will also increase your CR.
For example, leads are between the ages of 35 and 44, plus large cities; we set up the target in campaigns exactly this way, excluding cities (regions) from which the conversion is lower.
Duplicating adsets
You can also scale by duplicating the advertising adset. Within a running campaign that has shown good results, we duplicate adsets several times depending on our budget.
A day after launching an advertising campaign, go to Ads Manager and disable 1-2 ad groups with the worst results. Then we duplicate and launch 4 groups with the best performance.
Adsets that do not convert and have a high cost per lead are disabled.
We repeat this procedure every day. This way, the number of ad groups will increase daily, resulting in an increase in budget at the campaign level. As a result, the number of orders will increase too, but the cost of the order will remain the same since each group has a small budget, and the system will try to find leads at the appropriate price.
Conclusion
Our training on traffic arbitrage on the Facebook platform has come to an end. I hope that the information received during the training has become for you not just theoretical knowledge, but a practical tool for achieving success in this dynamic field.
Summarizing
During the course, we covered the main aspects of traffic arbitrage, starting with the basics and ending with more complex strategies and techniques. You learned how to choose offers, set up and optimize advertising campaigns, farm accounts, and work with advertising accounts. We also discussed the importance of analytics, testing, and scaling successful bundles.
Tips for the future
Course author: knowmoresleepless. A channel with creatives for arbitrage: CPA Wanderer
In general, there is a belief in arbitrage that beginners are lucky, and during the first launches of advertising campaigns, they quickly find a working bundle that generates a large number of leads. I hope this is exactly what happened for you!
Scaling an advertising campaign is the process of increasing the traffic volume to a working bundle in order to maximize the number of leads and, accordingly, increase your ROI.
There are 4 main scaling strategies at the core of arbitrage:
- Increasing budget
- Increasing the number of advertising accounts
- Narrowing the target (by interests, cities, and age)
- Duplicating adsets
Budget increase
One of the most popular ways to scale a campaign is to increase your budget. In this case, you must select the ACB (Advantage Campaign Budget) strategy, and the algorithm must successfully learn, having completed at least 50 targeted actions (leads, sales). At the same time, you should pay attention if the message “Insufficient results” is displayed in the advertising account statistics; such a campaign is not suitable for scaling.
You need to increase the budget once a day by no more than 20%; if you exceed the percentage when increasing the budget, your campaign will constantly be spent on retraining since additional groups of audiences will be involved, which can negatively affect the maximum cost of the lead.
For example, our daily budget for the campaign is $20. The bundle is positive, and we are gradually increasing the daily budget by ~20%, up to $25. If the cost of the lead has not increased significantly, then the next day we will also increase the daily budget.
Restrictions: daily account spending limit.
Considering this knowledge, we must understand what the limit is and how to work with it.
Facebook daily account limit: what is it and how do I increase it?
Facebook's Daily Spending Limit is the amount you can spend on advertising in one day. This limit is set by Facebook and limits your daily spending on advertising campaigns. The limit may depend on your advertising budget, payment history, and account trust.
Why is the daily limit important?
- A limit allows you to control how much money you spend on advertising each day, which helps you avoid overspending.
- The limit also serves as protection against possible fraud. If someone gains access to your account, they will not be able to spend more than the set limit.
To find out the current daily limit of your account, just install the extension fbacc.io.
Go to the address fbacc.io and drag the extension to the bookmark bar.
Afterwards, you can click on the added extension, and your account limit and active advertising campaigns will be displayed at the top. You can also create a BM using this extension.
How do I increase the daily limit?
- Regular and timely payments can help increase your limit. If Facebook sees that you're consistently paying for ads, it may automatically increase your limit.
- Slowly increasing your campaign budget can also help increase your daily limit.
After we have found out what the limits are and how they can be increased, we move on to the next strategy.
Increasing the number of advertising accounts
Sometimes you have an advertising budget and a working bundle but would like to have more coverage. In such cases, standard scaling methods become insufficient. First of all, this is due to the budget limit for each advertising account. In addition, it is impossible to allocate a large budget for each campaign due to the high cost of the results obtained.
In such circumstances, it makes more sense to divide the budget between several advertising accounts. This will allow you to launch advertising campaigns for the same audience and offer.
Some arbitrageurs use auto-fill when scaling using this method.
For example, we launch the same bundle from multiple accounts.
Narrowing the target
For proper scaling by narrowing the target, the account where the advertising is running must have at least 100 conversions. This will allow you to determine which creative has a higher CR, analyze the advertising campaign data, and highlight the cities, age, and approximate time of the main number of conversions.
Based on this data, you can launch the same creative with updated targeting settings. This will increase your CPM, but if done correctly, it will also increase your CR.
For example, leads are between the ages of 35 and 44, plus large cities; we set up the target in campaigns exactly this way, excluding cities (regions) from which the conversion is lower.
Duplicating adsets
You can also scale by duplicating the advertising adset. Within a running campaign that has shown good results, we duplicate adsets several times depending on our budget.
A day after launching an advertising campaign, go to Ads Manager and disable 1-2 ad groups with the worst results. Then we duplicate and launch 4 groups with the best performance.
Adsets that do not convert and have a high cost per lead are disabled.
We repeat this procedure every day. This way, the number of ad groups will increase daily, resulting in an increase in budget at the campaign level. As a result, the number of orders will increase too, but the cost of the order will remain the same since each group has a small budget, and the system will try to find leads at the appropriate price.
Conclusion
Our training on traffic arbitrage on the Facebook platform has come to an end. I hope that the information received during the training has become for you not just theoretical knowledge, but a practical tool for achieving success in this dynamic field.
Summarizing
During the course, we covered the main aspects of traffic arbitrage, starting with the basics and ending with more complex strategies and techniques. You learned how to choose offers, set up and optimize advertising campaigns, farm accounts, and work with advertising accounts. We also discussed the importance of analytics, testing, and scaling successful bundles.
Tips for the future
- Learn constantly: traffic arbitrage is an area that is constantly evolving. New tools, platforms, and methods emerge regularly, so it's important to stay on top of the latest trends.
- Network exchange of experience: interact with other arbitrageurs, participate in thematic forums and groups. Sharing experience and knowledge will help you find new ideas and solutions.
- Be persistent: success in arbitrage takes time and effort. Don't give up at the first setbacks, and keep working on improving your skills and strategies.
Course author: knowmoresleepless. A channel with creatives for arbitrage: CPA Wanderer
