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Now, after the theoretical part, we will consider in detail each option for searching for creatives for the selected offer using the Facebook advertising library and the spy service Tyver. We will then make a creative using Adobe Photoshop.
Search for creatives for offers
Before launching an advertising campaign on Facebook, it is important to analyze the offer, identify which creatives are most effective, and also determine the main age target for the offer. Based on these analytical data, make a creative that is as relevant as possible to the geo of your offer.
We previously discussed that there are three options for searching for creatives, such as:
Source search: separate pictures (references) from which the creative is combined.
As in the approaches, the sources are divided into groups:
After collecting analytics on creatives in a spy service or Facebook Ad Library, look for suitable images in Yandex or Google search engines.
Source packages (PSD) of creatives with all approaches can be found in the tg channel of the author of the course, СPA Wander
Real photos
Photos that were taken not by professional photographers but by ordinary people. These are the photos that each of us has on our phones.
Stock photos.
Images that photographers, designers, or agencies make available for sale or licensing through stock sites.
The main problem with advertising materials based on stock images is that they often do not attract the user's attention because they are already accustomed to them, which leads to their low effectiveness in overcoming banner blindness.
Drawings as a diagram for the disease
The idea of using this type of source is that real images of the body, its parts, organs, joints, etc. are not displayed. This simplifies the moderation process since Facebook cannot recognize prohibited content in an image.
3D Images of organs
The same type of images as in the “diagram with drawn pictures of organs” are, but only in 3D format.
Associations
This approach works mainly in the Adult niche and is used for associative thinking for porn creatives.
After you have found all the suitable references, you subsequently make creatives identical to the ones found using graphic editor programs, but for your offer.
Search for creos in the Advertising Library
The Facebook Ads Library is a public resource containing information about advertisements on the Facebook Ads, Instagram, and Messenger platforms. The main purpose of its creation is to provide transparency in the advertising process on Facebook.
The main advantage is that this resource, like spy services, saves a database of creatives of various formats for the last 3 years, as well as its spend.
To use the service, you will need an active Facebook account and the extension AdScan, which allows you to watch an advertising campaign’s spend.
Click facebook.com/ads/library, and we will get to the main interface of the library.
The process of searching for creatives is quite simple. To do this, select the geo of the planned pouring in the “Countries” option and in the “All Ads” categories. Next, we write down the key query; it can be taken in accordance with the “niche” for which you are planning to “pour”.
For example, if you have chosen an offer on Adult, then enter “potency” in the keys. If the offer is prostatitis, then “prostatitis”, and so on.
Once all advertising campaigns are displayed, you can set up your own filters. Indicate the period of activity, creative formats, and placement platform, as well as its status (whether it is currently active or not).
As for the activity filter, I recommend using it when you have looked at all the creatives and identified the main approaches that are relevant for this geo. After this, select inactive or active.
Inactive
Displays the age target of the audience for the selected offer.
Active
We choose a campaign that has been in running for a long time, and with the help of the extension AdScan, we check the spend and the average cost of a lead.
Search for creatives in Tyver
We’ve come to the main tool that affiliate marketers use to find relevant creatives, links, and ads: Spy service Tyver. This relatively new service has already proven itself on the positive side. Tyver provides access to more than 3 million creatives for various geos, analyzes advertising campaigns in real time, and shows creatives by duration of their running, as well as landings on which the pouring occurs.
Spy will have 3 subscription variants with different options in each, but currently there is just one costing $75
Important: many arbitrageurs believe that when entering a spy, it is enough to find a converting bundle, pour into it, and there will be great happiness. Unfortunately, or fortunately, these days have passed, and at the moment, spies are mostly used as an assistant service for collecting analytics.
As I mentioned earlier, in order for you and me to go from choosing an affiliate program to an approved lead together, I also chose an offer from the Adult niche and will show you how the search happens in practice.
Now let’s go to the site Spy service Tyver. Complete the account registration step by filling out the required fields.
After completing the registration step and paying for access, let’s go to the main interface with the filters and set the values in the following options:
These are the main functions you need to know when working with a spy service. With experience, you will add more parameters and easily find the right creative for your offer.
We've gone through the basic tools for finding creatives. Now it's time to create one. To do it, you can use different graphic editors, including online ones like Canva. I, in turn, will use Adobe Photoshop.
Creating a Photoshop creative
As for my offer from the affiliate program, I didn’t find anything interesting in the search using the potency key, so I searched using the Testoy key. This is an offer from the Adult niche, and it has been used for a long time in different geos. From the creatives I found, I highlighted:
Spy service Tyver
Found references
Based on the creatives given as examples, I will create similar ones. I will find the main references (sources) in search engines and show you the result.
References for creatives
In general, when making a creative, you need to understand that you must catch the user’s attention right away. Since at the moment there is a large number of ads, you need to immediately “hit the pain points” and overcome the barrier of “banner blindness”.
Since my target landing page is porn-oriented, the creatives should be relevant to this theme. If you make creatives using a news or medical approach, it will be irrelevant to the landing page, and even with a high CTR, the conversion rate (CR) will decrease by 2-3%.
If people see serious creativity, and then after transitioning to the landing page, there is a sexual intercourse with a girl... Well, that’s... strange. At least... You’ll understand all this better a little later, but for now, we’re making creatives the way we can.
In general, I recommend that you be meticulous with your pouring, including the making of creatives. You should always keep in mind that a creative is the beginning of your funnel.
A creative must be: BRIGHT – COLORFUL – ATTENTION CAPTURING – HITTING THE PAIN
Creative 1:
Let me note for you that this creative, despite the harshness of the approach, does not trigger the algorithms due to the fact that the creative does not have a clear image of the genitals, only a part. Also, where the porn scene is, stickers are placed. This is the foreground that will be in the description when checked by the bot.
In the creative we see an excellent erection and a jar of the product. That is, it also refers to pain — problems with erection — and, at the same time, hints that we will solve it with the help of a remedy recommended by the doctor.
Checking the creative for passing moderation
Since the algorithms for checking creatives on Google and Facebook are almost identical, arbitrageurs use verification from the Google service: https://cloud.google.com/vision/
All indicators demonstrate average values, so the creative is ready to be poured.
Creative 2:
For this creative, I generated a doctor with a jar using AI, placed my offer into his hand using Photoshop, edited the background, and wrote a CTA (call to action) in the foreground. Translation: “A new victory every night.”
Remember when we prescribed “pain” for people with problematic potency? Based on them, I compiled texts in the language of the geo for the offer.
When making creatives, I prefer to use a more rigid approach, as this allows to learn the algorithm faster based on conversions (you will lose % approval, but at the same time you should have a higher CR!)
Text for creatives and advertisements
Since we cannot use text with calls and promises in creatives, not to mention the fact that we don’t need to write straightforwardly, everything needs to be done on the basis of associations.
Also, at the beginning, you can use cheat sheets and ready-made texts.
Read also - Ready-made texts for verticals: Adult, Hypertension, Weight loss, Joints, Diabetes, Vision, Parasites
Conclusion
Now we have finished the practical part of making creatives. Naturally, we cannot teach you how to use graphic editors, but if you understand what creatives should roughly look like and how you can uniqueize someone else’s creative, try to start with this. Ideally, try to do something yourself.
Homework
After studying the practical part, you can move to homework - [Day 3] Homework
Search for creatives for offers
Before launching an advertising campaign on Facebook, it is important to analyze the offer, identify which creatives are most effective, and also determine the main age target for the offer. Based on these analytical data, make a creative that is as relevant as possible to the geo of your offer.
We previously discussed that there are three options for searching for creatives, such as:
- Search for sources (search engines and tg channels of creatives)
- Search using Facebook Ads Library
- Search via a spy service Tyver
Source search: separate pictures (references) from which the creative is combined.
As in the approaches, the sources are divided into groups:
- Real photos
- Stock photos
- Drawn (diagrams)
- 3D images of organs
- Associations
After collecting analytics on creatives in a spy service or Facebook Ad Library, look for suitable images in Yandex or Google search engines.
Source packages (PSD) of creatives with all approaches can be found in the tg channel of the author of the course, СPA Wander
Real photos
Photos that were taken not by professional photographers but by ordinary people. These are the photos that each of us has on our phones.
Stock photos.
Images that photographers, designers, or agencies make available for sale or licensing through stock sites.
The main problem with advertising materials based on stock images is that they often do not attract the user's attention because they are already accustomed to them, which leads to their low effectiveness in overcoming banner blindness.
Drawings as a diagram for the disease
The idea of using this type of source is that real images of the body, its parts, organs, joints, etc. are not displayed. This simplifies the moderation process since Facebook cannot recognize prohibited content in an image.
3D Images of organs
The same type of images as in the “diagram with drawn pictures of organs” are, but only in 3D format.
Associations
This approach works mainly in the Adult niche and is used for associative thinking for porn creatives.
After you have found all the suitable references, you subsequently make creatives identical to the ones found using graphic editor programs, but for your offer.
Search for creos in the Advertising Library
The Facebook Ads Library is a public resource containing information about advertisements on the Facebook Ads, Instagram, and Messenger platforms. The main purpose of its creation is to provide transparency in the advertising process on Facebook.
The main advantage is that this resource, like spy services, saves a database of creatives of various formats for the last 3 years, as well as its spend.
To use the service, you will need an active Facebook account and the extension AdScan, which allows you to watch an advertising campaign’s spend.
Click facebook.com/ads/library, and we will get to the main interface of the library.
The process of searching for creatives is quite simple. To do this, select the geo of the planned pouring in the “Countries” option and in the “All Ads” categories. Next, we write down the key query; it can be taken in accordance with the “niche” for which you are planning to “pour”.
For example, if you have chosen an offer on Adult, then enter “potency” in the keys. If the offer is prostatitis, then “prostatitis”, and so on.
Once all advertising campaigns are displayed, you can set up your own filters. Indicate the period of activity, creative formats, and placement platform, as well as its status (whether it is currently active or not).
As for the activity filter, I recommend using it when you have looked at all the creatives and identified the main approaches that are relevant for this geo. After this, select inactive or active.
Inactive
Displays the age target of the audience for the selected offer.
Active
We choose a campaign that has been in running for a long time, and with the help of the extension AdScan, we check the spend and the average cost of a lead.
Search for creatives in Tyver
We’ve come to the main tool that affiliate marketers use to find relevant creatives, links, and ads: Spy service Tyver. This relatively new service has already proven itself on the positive side. Tyver provides access to more than 3 million creatives for various geos, analyzes advertising campaigns in real time, and shows creatives by duration of their running, as well as landings on which the pouring occurs.
Spy will have 3 subscription variants with different options in each, but currently there is just one costing $75
Important: many arbitrageurs believe that when entering a spy, it is enough to find a converting bundle, pour into it, and there will be great happiness. Unfortunately, or fortunately, these days have passed, and at the moment, spies are mostly used as an assistant service for collecting analytics.
As I mentioned earlier, in order for you and me to go from choosing an affiliate program to an approved lead together, I also chose an offer from the Adult niche and will show you how the search happens in practice.
Now let’s go to the site Spy service Tyver. Complete the account registration step by filling out the required fields.
After completing the registration step and paying for access, let’s go to the main interface with the filters and set the values in the following options:
- Keyword or phrase: potency (name of your offer)
- Country: Geo of your offer
- Countries up to: 1
- Date created: Last month
- Activity: from 5 days
- Format: Image
- Placements: Facebook, Instagram
- Lead form: Without lead form only
- Gender: Men
These are the main functions you need to know when working with a spy service. With experience, you will add more parameters and easily find the right creative for your offer.
We've gone through the basic tools for finding creatives. Now it's time to create one. To do it, you can use different graphic editors, including online ones like Canva. I, in turn, will use Adobe Photoshop.
Creating a Photoshop creative
As for my offer from the affiliate program, I didn’t find anything interesting in the search using the potency key, so I searched using the Testoy key. This is an offer from the Adult niche, and it has been used for a long time in different geos. From the creatives I found, I highlighted:
- Commodity approach
- Porn approach
- Medical approach.
Spy service Tyver
Found references
Based on the creatives given as examples, I will create similar ones. I will find the main references (sources) in search engines and show you the result.
References for creatives
In general, when making a creative, you need to understand that you must catch the user’s attention right away. Since at the moment there is a large number of ads, you need to immediately “hit the pain points” and overcome the barrier of “banner blindness”.
Since my target landing page is porn-oriented, the creatives should be relevant to this theme. If you make creatives using a news or medical approach, it will be irrelevant to the landing page, and even with a high CTR, the conversion rate (CR) will decrease by 2-3%.
If people see serious creativity, and then after transitioning to the landing page, there is a sexual intercourse with a girl... Well, that’s... strange. At least... You’ll understand all this better a little later, but for now, we’re making creatives the way we can.
In general, I recommend that you be meticulous with your pouring, including the making of creatives. You should always keep in mind that a creative is the beginning of your funnel.
A creative must be: BRIGHT – COLORFUL – ATTENTION CAPTURING – HITTING THE PAIN
Creative 1:
Let me note for you that this creative, despite the harshness of the approach, does not trigger the algorithms due to the fact that the creative does not have a clear image of the genitals, only a part. Also, where the porn scene is, stickers are placed. This is the foreground that will be in the description when checked by the bot.
In the creative we see an excellent erection and a jar of the product. That is, it also refers to pain — problems with erection — and, at the same time, hints that we will solve it with the help of a remedy recommended by the doctor.
Checking the creative for passing moderation
Since the algorithms for checking creatives on Google and Facebook are almost identical, arbitrageurs use verification from the Google service: https://cloud.google.com/vision/
All indicators demonstrate average values, so the creative is ready to be poured.
Creative 2:
For this creative, I generated a doctor with a jar using AI, placed my offer into his hand using Photoshop, edited the background, and wrote a CTA (call to action) in the foreground. Translation: “A new victory every night.”
Remember when we prescribed “pain” for people with problematic potency? Based on them, I compiled texts in the language of the geo for the offer.
When making creatives, I prefer to use a more rigid approach, as this allows to learn the algorithm faster based on conversions (you will lose % approval, but at the same time you should have a higher CR!)
Text for creatives and advertisements
Since we cannot use text with calls and promises in creatives, not to mention the fact that we don’t need to write straightforwardly, everything needs to be done on the basis of associations.
Also, at the beginning, you can use cheat sheets and ready-made texts.
Read also - Ready-made texts for verticals: Adult, Hypertension, Weight loss, Joints, Diabetes, Vision, Parasites
Conclusion
Now we have finished the practical part of making creatives. Naturally, we cannot teach you how to use graphic editors, but if you understand what creatives should roughly look like and how you can uniqueize someone else’s creative, try to start with this. Ideally, try to do something yourself.
Homework
After studying the practical part, you can move to homework - [Day 3] Homework
Вложения
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