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During the learning process, we have already created our first advertising campaign in Facebook Ads Manager, and using the Keitaro tracker and cloud filtering service CloakIT, we have set up protection against bots and moderators. I hope everything is going well for you without bans or rejections, and you are already seeing the first leads.
Overall, our training is built in such a way as to avoid any blocking from the platform, but you must understand that in the course of your work they will be inevitable and you need to adapt to this.
Every block is a sign from Facebook for you that you are doing something wrong!) Work and study the reasons, and there will be much fewer blocks than an ordinary webmaster has.
Now let’s talk to you about what types of blocks and bans you may encounter.
And the most common one, which accompanies absolutely all users, is Reject.
Reject
Reject: rejection of an advertising campaign, adsets, or ads (failure to pass moderation).
Although this type of blocking cannot be called a full-fledged type of ban, it accompanies absolutely everyone after sending ads for moderation. What exactly affects rejection is difficult to identify since white offers are also subject to restrictions.
Some argue that everything depends on the creative and references in it, and others believe it depends on the trust of the domain. You must understand that, for whatever reason there is a rejection, send it for an appeal; most of the ads will be released within 24 hours.
The next type of ban that some teams are waiting for and some are afraid of is AAP.
Some are waiting for it because, after passing this type of ban, a certain trust is assigned to the Facebook account.
AAP
AAP (advertising activity prohibition) is one of the most common types of bans. It can “arrive suddenly” during the linking of advertising accounts to BM or King, during the creation of an advertising campaign, and also often during promotion. Basically, Zucker can do this at any time when you think everything is fine.
In simple words, AAP is a block where you need to upload an identity document (passport, etc.).
There are quite a number of variables that lead to this type of ban, and sometimes it is impossible to understand which one. We will consider the most common of them:
High fraud level for your proxy: each type of proxy is assessed by Facebook algorithms in terms of scam activity, and if there was high activity on your IP addresses, no matter how professionally farmed and high-quality accounts they are, they will fly to AAP, in case this will be a trigger for FB.
Therefore, before buying a proxy, it is very important to check its fraud using the service scamalytics.com
I am in Egypt, I have a relatively new mobile IP, my fraud level is 8, which shows that there are no previous fraudulent activities from my IP, and I can upload without connecting third-party proxies.
Frequent ad rejections: when creating an advertising campaign and publishing, you probably noticed that some ads are rejected, which means that for the verification algorithms, you want to advertise prohibited content. If you re-upload the same creative after rejection, this will inevitably lead to account blocking for a reason AAP.
Breaking through the cloak: it is important that the flows in the tracker are correctly configured and the first one blocks bots and FB moderators.
These are the main reasons; other variables also play a role, but to a lesser extent. Know that any trigger for FB will indicate that you are an affiliate marketer and want to pour pussy cream!)
How to pass AAP in 2024
To pass AAP, you need to go to general settings in your Facebook Ads account and select Business Support Home. You will then be redirected to a page where information on all blocked accounts and BM will be displayed.
After the transition, select a blocked account and send pre-prepared documents through the form to pass AAP.
Now let’s move on to the next common blocking, Check.
Check
This type of blocking is slightly less common than AAP and can arise at the time of using the account token, which is used if an account is added to auto-fill or third-party cloud services.
The following type of blocking occurs when adding cards to your advertising account.
Following one type of ban on Check, there is a similar check on Selfie.
Selfie
This type of ban is easy to pass; the most important thing is to choose a photo identical to your profile. To do this, we use an AI service for creating photos: this-person-does-not-exist.com/en
Reasons for this type of ban:
Risk Payment
This type of blocking most often occurs due to a mismatch between the issuing bank and the geo of your account, or the bins of this bank were often used to launch a first bill (not pay for advertising due to Facebook’s trust in the bank and its cards)
How to Avoid Risk Payment
If you experience this type of blocking in several accounts, I recommend initially changing the account provider. If that doesn’t help, change the setup to the USA, and if you still have the same problem, then change online banking.
We recommend that you use the online banking service AdsCard for issuing virtual cards.
One of the first things to happen after moderation of advertisements is a ban due to unacceptable business models.
Inappropriate business models
A Facebook account suspension due to “Inappropriate Business Models” means that Facebook has discovered that your advertising activity or business model does not comply with their rules and standards; in other words, your creative needs improvement.
Solution: change the creative and ad’s text.
Microspend
Microspend is a general type of blocking that occurs when your advertising account does not have time to spend money and is banned. For example, an account spent $3-15 and went to ban.
There can be many reasons for microspending: problems with creativity, text, or white-page.
The next type of ban occurs after the start of an advertising campaign and some spending.
Policy
A ban due to "Facebook Policy" indicates that some variable is triggering FB.
There are many possible reasons, such as:
Good luck to you!)
Overall, our training is built in such a way as to avoid any blocking from the platform, but you must understand that in the course of your work they will be inevitable and you need to adapt to this.
The training menu, broken down by day, can be found here - Training
Every block is a sign from Facebook for you that you are doing something wrong!) Work and study the reasons, and there will be much fewer blocks than an ordinary webmaster has.
Now let’s talk to you about what types of blocks and bans you may encounter.
And the most common one, which accompanies absolutely all users, is Reject.
Reject
Reject: rejection of an advertising campaign, adsets, or ads (failure to pass moderation).
Although this type of blocking cannot be called a full-fledged type of ban, it accompanies absolutely everyone after sending ads for moderation. What exactly affects rejection is difficult to identify since white offers are also subject to restrictions.
Some argue that everything depends on the creative and references in it, and others believe it depends on the trust of the domain. You must understand that, for whatever reason there is a rejection, send it for an appeal; most of the ads will be released within 24 hours.
The next type of ban that some teams are waiting for and some are afraid of is AAP.
Some are waiting for it because, after passing this type of ban, a certain trust is assigned to the Facebook account.
AAP
AAP (advertising activity prohibition) is one of the most common types of bans. It can “arrive suddenly” during the linking of advertising accounts to BM or King, during the creation of an advertising campaign, and also often during promotion. Basically, Zucker can do this at any time when you think everything is fine.
In simple words, AAP is a block where you need to upload an identity document (passport, etc.).
There are quite a number of variables that lead to this type of ban, and sometimes it is impossible to understand which one. We will consider the most common of them:
High fraud level for your proxy: each type of proxy is assessed by Facebook algorithms in terms of scam activity, and if there was high activity on your IP addresses, no matter how professionally farmed and high-quality accounts they are, they will fly to AAP, in case this will be a trigger for FB.
Therefore, before buying a proxy, it is very important to check its fraud using the service scamalytics.com
I am in Egypt, I have a relatively new mobile IP, my fraud level is 8, which shows that there are no previous fraudulent activities from my IP, and I can upload without connecting third-party proxies.
Frequent ad rejections: when creating an advertising campaign and publishing, you probably noticed that some ads are rejected, which means that for the verification algorithms, you want to advertise prohibited content. If you re-upload the same creative after rejection, this will inevitably lead to account blocking for a reason AAP.
Breaking through the cloak: it is important that the flows in the tracker are correctly configured and the first one blocks bots and FB moderators.
These are the main reasons; other variables also play a role, but to a lesser extent. Know that any trigger for FB will indicate that you are an affiliate marketer and want to pour pussy cream!)
How to pass AAP in 2024
To pass AAP, you need to go to general settings in your Facebook Ads account and select Business Support Home. You will then be redirected to a page where information on all blocked accounts and BM will be displayed.
After the transition, select a blocked account and send pre-prepared documents through the form to pass AAP.
Now let’s move on to the next common blocking, Check.
Check
This type of blocking is slightly less common than AAP and can arise at the time of using the account token, which is used if an account is added to auto-fill or third-party cloud services.
- Types of checks on accounts:
- Sending a photo (selfie; we'll discuss it below)
- Check by mail
- Check for the date of birth
- Check for friends
The following type of blocking occurs when adding cards to your advertising account.
Following one type of ban on Check, there is a similar check on Selfie.
Selfie
This type of ban is easy to pass; the most important thing is to choose a photo identical to your profile. To do this, we use an AI service for creating photos: this-person-does-not-exist.com/en
Reasons for this type of ban:
- One IP address for different accounts;
- Miscellaneous payment information;
- Sudden activity in the account;
- Complaints.
Risk Payment
This type of blocking most often occurs due to a mismatch between the issuing bank and the geo of your account, or the bins of this bank were often used to launch a first bill (not pay for advertising due to Facebook’s trust in the bank and its cards)
How to Avoid Risk Payment
If you experience this type of blocking in several accounts, I recommend initially changing the account provider. If that doesn’t help, change the setup to the USA, and if you still have the same problem, then change online banking.
We recommend that you use the online banking service AdsCard for issuing virtual cards.
- Instant status of bank transactions
- High level of trust in cards and BIN
- Multi-currency bins
- Charges for the service in real time
One of the first things to happen after moderation of advertisements is a ban due to unacceptable business models.
Inappropriate business models
A Facebook account suspension due to “Inappropriate Business Models” means that Facebook has discovered that your advertising activity or business model does not comply with their rules and standards; in other words, your creative needs improvement.
Solution: change the creative and ad’s text.
Microspend
Microspend is a general type of blocking that occurs when your advertising account does not have time to spend money and is banned. For example, an account spent $3-15 and went to ban.
There can be many reasons for microspending: problems with creativity, text, or white-page.
The next type of ban occurs after the start of an advertising campaign and some spending.
Policy
A ban due to "Facebook Policy" indicates that some variable is triggering FB.
There are many possible reasons, such as:
- Bad or foreign domain;
- Non-unique or inappropriate creatives;
- Poor history of FP;
- Ad text with stop words.
- Bad proxies
Good luck to you!)
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