Hello I realize I'm asking too many questions ))
I have read many cases and guides on the forum and the forum has been very useful for me, but there was something I could not find on the forum.
Of course I don't speak Russian so I may not have searched properly.
Question1
Which metrics should we track?
Here are some metrics I follow
Uniq ctr / Lead / Cost per Lead(Result) / Cost per unique link click / CPM
So how should I analyze them.
Many guides say to stop bad ads.
But how do we understand a bad ad, for example, if an ad's uniq ctr is less than 3% and has spent at least 20 dollars, stop it.
Or if it spent 50 dollars and has no leads, stop it.
I gave these as examples, I don't have any information on this subject, is there any guide on this subject?
