ello! Estimating the cost per subscriber for your Telegram channel when advertising an offer like teaching people how to make money online in Canada can vary based on several factors including your ad creative, targeting precision, and the overall appeal of your offer. Here’s a rough guide to help you set some expectations and optimize your campaign:
Initial Benchmarks and Expectations:
- For Facebook ads targeting Canadian audiences, you can expect a CPC of approximately $0.50 to $1.50, depending on how competitive the niche is.
- Assuming your landing page and the funnel to the Telegram channel are well-optimized, a conversion rate of 10-30% from click to subscriber is reasonable.
Estimating Subscribers:
- If you spend $100 per day, and your average CPC is $1, you'll get about 100 clicks per day.
- With a conversion rate of 20% (average scenario), that translates to around 20 subscribers per day. This number can vary significantly based on how compelling your offer is and how well your ads resonate with your target audience.
Optimization Tips:
- A/B Testing: Continuously test different ad creatives, headlines, and calls to action to see what resonates best with your target audience.
- Targeting: Refine your targeting by focusing on specific demographics, interests, and behaviors that align with people interested in making money online. Use Facebook’s audience insights tools to better understand your audience.
- Landing Page Optimization: Ensure that the transition from the ad to the Telegram channel is smooth. Your landing page should clearly state the benefits of joining your Telegram channel and make the subscription process as easy as possible.
- Ad Scheduling: Optimize the timing of your ads to when your target audience is most likely to be online and engaging with content related to making money online.
Scaling and Measurement:
- Track Everything: Make sure you’re using Facebook Pixels to track all relevant actions taken as a result of your ads. This data will be crucial for understanding what's working and what isn't.
- Cost Management: Keep an eye on your CPA (cost per acquisition) and adjust your bids and budget based on what is bringing the most subscribers for the least cost.
Adjust Based on Data: After a couple of weeks, you should have enough data to start seeing patterns in what works. Use this data to kill underperforming ads and scale up the approaches that are working.
Remember, the key to a successful ad campaign is constant testing, learning, and adapting. What works for one may not work for another, so it's critical to base decisions on data specific to your campaigns. Good luck, and keep pushing towards finding what works best for your specific offer and audience!