Anyone's CPM doubled or tripled since the start of April?

[stalkerok]

Discussion with Reddit

Question:
CPM was around 15 USD last week and now it's around 60 to 80 USD. It is just me or you guys experiencing it too?


The answers:

Text version of the answers:

1) same here you r not alone I have already reached out to support but couldn't get a proper explanation.

• Yeah, let me know too...

2) Support will suck! CPM's are increasing but not this high, on an avg we are seeing like 36% hike across

3) You are not alone. I have seen an increase from 20 to 40. Spoke to my rep about it but they are no help.

• Since the 1st of April right?

4) Same here, at least if we are also talking about leads. If this can help: we have two kind of leads 1) filling in our website form 2) filling in Facebook own form. The #1 is the problem, while #2 is permorming better than usual. Could be Facebook giving an advantage to its own form. Not good for us anyway because Facebook form cannot be as informative so the quality of leads is worse, while of course ppl visiting our website can get more infromation and then leads quality is higher.

5) It happened the same sh*it at the beginning of March

6) A jump from historically $15 to $60+ is pretty wild.

• Is it an Ad(s) in particular?
• What's your page score?
• Website speed?
• Targeting / inclusions?
• Placements?
• Exclusions?

7) Our CPMs increased 8 fold for conversion campaigns in mid March. A break in the connection between our Shopify site and FB was partly to blame but not entirely. All last week we tested new audiences and CPMs ranges from $50-$80. We’ve managed to resurrect an old ad set and get a CPM of $25 but our results are terrible - our pixel is in free fall!

8) It started in Mar . FB ads is a very unstable and hostile environment now

9) If the industry is fit for young people or e-commerce. I strongly recommend you guys try TikTok Ads. Cheap CPM at least, 1$- 4$.

 

[brunotaletti]

Olha, não sei se estou certo, mas recentemente estava conversando sobre isso com alguns amigos que já estão faturando seis dígitos (R$) em marketing digital, e segundo eles, é completamente normal, porque no começo do ano (janeiro, fevereiro e março) é quando as grandes empresas e agências que anunciam milhões no Facebook todos os meses reduzem as campanhas ativas para desenvolver novas estratégias para o ano, então o CPM tende a ser menor nesse período. ... e logo depois volta a subir porque esses caras estão de volta na publicidade com orçamentos enormes, ocupando a maior parte do estoque anunciado, ficando sempre no topo dos leilões. Como eu disse anteriormente, posso estar errado, mas é um argumento perfeitamente plausível.