Education [Day 7] Answers to questions

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In this section, you can ask questions about the seventh training day, and we will try to answer them promptly.

 

[Udo]

Hello Team, i have a question about best set up:

Funnel = FB Ads - TG Channel
Geo : Canada
Offer : Make Money Online Education/Coaching

Question 1. :

When optimizing for subscribers from fb ads to telegram channel, can you suggest me which set up would be the best for 100$ daily spend and which set up is best for 500$ daily spent, i mean how many campaigns, ad sets and creatives, then please tell me the logic behind the set up if possible so i understand why im doing it

Question 2 :

Optimization Proccess, when i launch campaign with your suggested set up that you will give me on Question 1 , can you tell me how i should analyze the performance which KPIs to start looking at and also how should i make decision before stopping a Campaign ,ad group or ad creative i mean how much time and budget should i give and then decide if to kill or keep, maybe you can tell me formula that you use for this


Thank you very much in Advance

 

[knowmoresleepless]

Hello! Let's tackle your questions regarding optimizing Facebook Ads for driving subscribers to a Telegram channel with a focus on a "Make Money Online" education/coaching offer in Canada.

Question 1: Best Setup for FB Ads to TG Channel​

For $100 Daily Spend:
Campaigns: 1 campaign to start, to keep things focused.
Ad Sets: 3-5 ad sets to test different targeting options (demographics, interests related to online earnings and coaching).
Creatives: At least 2-3 creatives per ad set to test different images, headlines, and call-to-actions.

For $500 Daily Spend:
Campaigns: 1-2 campaigns, splitting them based on different objectives or audiences if needed.
Ad Sets: 8-10 ad sets to allow for more detailed targeting variations and A/B testing on a larger scale.
Creatives: 3-5 creatives per ad set, experimenting with varied messaging and visual strategies.

Logic Behind the Setup:

• This allows for testing different audience segments (age groups, interests, behaviors) to identify which ones perform best.
• Testing different creative formats helps in understanding which messaging resonates best with your target audience.
• Larger budgets allow for broader testing and can support more ad sets and creatives, which helps in optimizing and refining targeting and creative strategy more effectively.

Question 2: Optimization Process​

Key Performance Indicators (KPIs):

• Cost Per Subscriber (CPS): Track how much you spend to acquire a subscriber to gauge efficiency.
• Click-through Rate (CTR): High CTR indicates that your ads are engaging.
• Conversion Rate: Measures the percentage of people who click on the ad and then subscribe to the Telegram channel.

Decision Making Process:

• Time and Budget Allocation: Give each ad set and creative at least 3-5 days to run before making any significant decisions. This duration allows for enough data collection.
• Budget per Test: Allocate a small portion of your budget to test each ad set/creative (e.g., $10-20 per day per ad set within the initial days).
• Evaluation: If an ad set or creative doesn’t meet your KPI thresholds (e.g., CPS is too high, or CTR is significantly lower than others), consider pausing or modifying it.

Formula for Evaluation:

• Establish benchmark KPIs based on industry standards or past campaign data.
• Use a formula like: If CPS > (Average CPS + 20%) and CTR < (Average CTR - 20%) after 5 days, reconsider the ad set/creative.

Additional Tips:​

• Regular Monitoring: Check your campaign performance daily in the initial phase and then adjust to less frequent checks once campaigns stabilize.
• Iterative Optimization: Continuously refine your campaigns based on performance data. Kill underperforming ads and scale up those that meet or exceed your KPIs.
• Leverage Facebook’s Tools: Utilize Facebook’s A/B testing tools and analytics to make informed decisions.

By setting clear criteria for performance evaluation and making data-driven decisions, you'll optimize your ad spend effectively and grow your subscriber base efficiently. If you have more specific questions or need further clarification, feel free to ask!