Education [Day 7] Answers to questions

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In this section, you can ask questions about the seventh training day, and we will try to answer them promptly.

 

[Udo]

Hello Team, i have a question about best set up:

Funnel = FB Ads - TG Channel
Geo : Canada
Offer : Make Money Online Education/Coaching

Question 1. :

When optimizing for subscribers from fb ads to telegram channel, can you suggest me which set up would be the best for 100$ daily spend and which set up is best for 500$ daily spent, i mean how many campaigns, ad sets and creatives, then please tell me the logic behind the set up if possible so i understand why im doing it

Question 2 :

Optimization Proccess, when i launch campaign with your suggested set up that you will give me on Question 1 , can you tell me how i should analyze the performance which KPIs to start looking at and also how should i make decision before stopping a Campaign ,ad group or ad creative i mean how much time and budget should i give and then decide if to kill or keep, maybe you can tell me formula that you use for this


Thank you very much in Advance

 

[knowmoresleepless]

Hello! Let's tackle your questions regarding optimizing Facebook Ads for driving subscribers to a Telegram channel with a focus on a "Make Money Online" education/coaching offer in Canada.

Question 1: Best Setup for FB Ads to TG Channel​

For $100 Daily Spend:
Campaigns: 1 campaign to start, to keep things focused.
Ad Sets: 3-5 ad sets to test different targeting options (demographics, interests related to online earnings and coaching).
Creatives: At least 2-3 creatives per ad set to test different images, headlines, and call-to-actions.

For $500 Daily Spend:
Campaigns: 1-2 campaigns, splitting them based on different objectives or audiences if needed.
Ad Sets: 8-10 ad sets to allow for more detailed targeting variations and A/B testing on a larger scale.
Creatives: 3-5 creatives per ad set, experimenting with varied messaging and visual strategies.

Logic Behind the Setup:

• This allows for testing different audience segments (age groups, interests, behaviors) to identify which ones perform best.
• Testing different creative formats helps in understanding which messaging resonates best with your target audience.
• Larger budgets allow for broader testing and can support more ad sets and creatives, which helps in optimizing and refining targeting and creative strategy more effectively.

Question 2: Optimization Process​

Key Performance Indicators (KPIs):

• Cost Per Subscriber (CPS): Track how much you spend to acquire a subscriber to gauge efficiency.
• Click-through Rate (CTR): High CTR indicates that your ads are engaging.
• Conversion Rate: Measures the percentage of people who click on the ad and then subscribe to the Telegram channel.

Decision Making Process:

• Time and Budget Allocation: Give each ad set and creative at least 3-5 days to run before making any significant decisions. This duration allows for enough data collection.
• Budget per Test: Allocate a small portion of your budget to test each ad set/creative (e.g., $10-20 per day per ad set within the initial days).
• Evaluation: If an ad set or creative doesn’t meet your KPI thresholds (e.g., CPS is too high, or CTR is significantly lower than others), consider pausing or modifying it.

Formula for Evaluation:

• Establish benchmark KPIs based on industry standards or past campaign data.
• Use a formula like: If CPS > (Average CPS + 20%) and CTR < (Average CTR - 20%) after 5 days, reconsider the ad set/creative.

Additional Tips:​

• Regular Monitoring: Check your campaign performance daily in the initial phase and then adjust to less frequent checks once campaigns stabilize.
• Iterative Optimization: Continuously refine your campaigns based on performance data. Kill underperforming ads and scale up those that meet or exceed your KPIs.
• Leverage Facebook’s Tools: Utilize Facebook’s A/B testing tools and analytics to make informed decisions.

By setting clear criteria for performance evaluation and making data-driven decisions, you'll optimize your ad spend effectively and grow your subscriber base efficiently. If you have more specific questions or need further clarification, feel free to ask!

 

[Udo]

Hello! Let's tackle your questions regarding optimizing Facebook Ads for driving subscribers to a Telegram channel with a focus on a "Make Money Online" education/coaching offer in Canada.

Question 1: Best Setup for FB Ads to TG Channel​

For $100 Daily Spend:
Campaigns: 1 campaign to start, to keep things focused.
Ad Sets: 3-5 ad sets to test different targeting options (demographics, interests related to online earnings and coaching).
Creatives: At least 2-3 creatives per ad set to test different images, headlines, and call-to-actions.

For $500 Daily Spend:
Campaigns: 1-2 campaigns, splitting them based on different objectives or audiences if needed.
Ad Sets: 8-10 ad sets to allow for more detailed targeting variations and A/B testing on a larger scale.
Creatives: 3-5 creatives per ad set, experimenting with varied messaging and visual strategies.

Logic Behind the Setup:

• This allows for testing different audience segments (age groups, interests, behaviors) to identify which ones perform best.
• Testing different creative formats helps in understanding which messaging resonates best with your target audience.
• Larger budgets allow for broader testing and can support more ad sets and creatives, which helps in optimizing and refining targeting and creative strategy more effectively.

​

Question 2: Optimization Process​

Key Performance Indicators (KPIs):

• Cost Per Subscriber (CPS): Track how much you spend to acquire a subscriber to gauge efficiency.
• Click-through Rate (CTR): High CTR indicates that your ads are engaging.
• Conversion Rate: Measures the percentage of people who click on the ad and then subscribe to the Telegram channel.

Decision Making Process:

• Time and Budget Allocation: Give each ad set and creative at least 3-5 days to run before making any significant decisions. This duration allows for enough data collection.
• Budget per Test: Allocate a small portion of your budget to test each ad set/creative (e.g., $10-20 per day per ad set within the initial days).
• Evaluation: If an ad set or creative doesn’t meet your KPI thresholds (e.g., CPS is too high, or CTR is significantly lower than others), consider pausing or modifying it.

Formula for Evaluation:

• Establish benchmark KPIs based on industry standards or past campaign data.
• Use a formula like: If CPS > (Average CPS + 20%) and CTR < (Average CTR - 20%) after 5 days, reconsider the ad set/creative.

Additional Tips:​

• Regular Monitoring: Check your campaign performance daily in the initial phase and then adjust to less frequent checks once campaigns stabilize.
• Iterative Optimization: Continuously refine your campaigns based on performance data. Kill underperforming ads and scale up those that meet or exceed your KPIs.
• Leverage Facebook’s Tools: Utilize Facebook’s A/B testing tools and analytics to make informed decisions.

By setting clear criteria for performance evaluation and making data-driven decisions, you'll optimize your ad spend effectively and grow your subscriber base efficiently. If you have more specific questions or need further clarification, feel free to ask!

Amazing, thank you very much brother, i have one question regarding pausing ad set, on another article of yours you mentioned this flow as below in screenshot, on the Primary disabling part if the CPM,CPC or CTR are to high, when you say disable them " Immediately " in my case after how much spent should i do this so that i dont waste budget waiting 2-3 days, or how should i navigate with the primarly disabling because the second one i understand

Thank you in advance

 

[knowmoresleepless]

Amazing, thank you very much brother, i have one question regarding pausing ad set, on another article of yours you mentioned this flow as below in screenshot, on the Primary disabling part if the CPM,CPC or CTR are to high, when you say disable them " Immediately " in my case after how much spent should i do this so that i dont waste budget waiting 2-3 days, or how should i navigate with the primarly disabling because the second one i understand

Thank you in advance
Посмотреть вложение 33776

You're welcome, brother! Glad to help. About your question on pausing ad sets, here's the thing:

When I say "disable immediately," it’s all about stopping the ad set before it eats up too much budget. Ideally, you should keep an eye on key metrics like CPM, CPC, or CTR within the first few hours after launching your ad.

Here’s a quick guide for timing:​

• If your CPM or CPC is way higher than expected (e.g., 2x or more than your average benchmark), you can pause after spending around 10-20% of your budget. That way, you avoid burning through too much without seeing a return.
• For CTR: If the CTR is lower than your target (let’s say under 1%), and after spending about 5-10% of your daily budget, consider disabling the ad set. CTR is often the first indicator of how well the ad is resonating with your audience.

If you wait for 2-3 days, you might waste a significant part of your budget, so it's better to act sooner.

Of course, the actual numbers can vary depending on the niche and audience you're targeting, so it’s about testing and adjusting.

Let me know if you need more details or have another question. Good luck!

 

[Udo]

You're welcome, brother! Glad to help. About your question on pausing ad sets, here's the thing:

When I say "disable immediately," it’s all about stopping the ad set before it eats up too much budget. Ideally, you should keep an eye on key metrics like CPM, CPC, or CTR within the first few hours after launching your ad.

Here’s a quick guide for timing:​

• If your CPM or CPC is way higher than expected (e.g., 2x or more than your average benchmark), you can pause after spending around 10-20% of your budget. That way, you avoid burning through too much without seeing a return.
• For CTR: If the CTR is lower than your target (let’s say under 1%), and after spending about 5-10% of your daily budget, consider disabling the ad set. CTR is often the first indicator of how well the ad is resonating with your audience.

If you wait for 2-3 days, you might waste a significant part of your budget, so it's better to act sooner.

Of course, the actual numbers can vary depending on the niche and audience you're targeting, so it’s about testing and adjusting.

Let me know if you need more details or have another question. Good luck!

Thank you very much, this was VERY Helpfull

 

[knowmoresleepless]

Thank you very much, this was VERY Helpfull

Bro I'm glad help to you) If you have question don't shy) Good luck!)